 | 2 Elephants FightingWhen 2 elephants fight, it is the grass that suffers. | |
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Listen carefully to a commercial and you will invariably hear that one sentence in which the starting “fact” has nothing to do with the concluding evidence. It’s advertiser’s “leap of faith”. But before we jump in, a few basic tenets about advertising that we all need to carefully consider and fully understand: […] Time Magazine today as an article on its website with the above title. Typically blogicle-type reporting: start with some facts, skip over some fundamental facts (that don’t help the argument one is trying to build) and attribute the premise to a stretch-thought. […] |